Intern Spotlight: Andrea Marcos

Tuesday, 10 August 2010 20:57 by Interns

Name: Andrea Marcos     College/University: Northwestern 

1. How did you hear about The Generation Project?

I heard about The Generation Project through the MMSS listserv. An email was sent through the listserv saying that they needed summer interns and it seemed as a perfect fit for my interests.

2. What are you working on right now?

Previously, I had been on the Research team where we researched on the strategies of non profits to get donations and what incentives proved to be the most powerful in past studies. I am looking at the incentives and approaches that transform interested people into donors. I am now in the Advertizing team, where I am in charge of keeping our AdWords account updated and studying the effectiveness of the Ads and keywords in increasing traffic in our website. In the Strategic Business Relations team, I am also reaching out to small family-owned businesses to get them involved as donors. This consists of traveling around the various neighborhoods in Chicago and going from door-to-door to meet business owners and put our name out there!    

3. What's the most interesting thing you've leaned while working withThe Generation Project?

I have learned that donations from the general public don't come by themselves. E-mailing to potential networks (even through insiders) is not enough to get people interested, especially for such an innovative approach of donating.

I have also learned that running a non-profit needs a clearly defined central authority. If it is one person, that person must be on top of everything all the time. If it is a team, that team must be in constant communication and have complete transparency. I realized the potential of volunteers in maintaining an entire organization with very low costs. 

I also learned not to be afraid to take the lead in a project. You never know your potential until you apply your skills outside the academic world.

4. What's your passion?

In a nutshell my passion would consist of research methodology, managinga non-profit, micro-finance in indigenous communities, the payoff from investment on women, urban public education reform, salsa, flamenco, tango, and the credibility of econometric models when the proper factorsare taken into account. 

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Gift Idea: School Greenhouse

Tuesday, 16 February 2010 18:14 by Jessica Rauch

 

One of my favorite things to do is search online for ideas of gifts that donors might give.  I've been thinking a lot about healthy/organic/sustainable/local/insert-trend-here eating lately and know that it is something that is important to many of our donors.  In fact, we have a few gifts on our site available right now that are intended to help start a sustainable school garden ala Alice Waters.  (If you're an educator and are enticed by this possibility, login and search "garden.")

Growing up in Southern California, many of us had gardens in our backyards (although my green thumb was more brown, unfortunately).  Living in colder climates over the last few years, however, made me realize more acutely the challenges inherent in gardening during the school year.  I visited a school in Detroit last year that has a budding garden and aspirations of one day being able to supplement their school lunches with food they grow themselves.  The realities of living in a colder climate, however, make this challenging/nearly impossible.  

How amazing would it be, though, if they had the resources to do so?  I just came across a greenhouse that can be erected by students/volunteers on the side of a school building.  It would help any interested school realize their vision of a sustainable school lunch program and would supplement science curriculum.  Many groups we work with are raising large sums of money and hoping to find exciting ways to use their donations.  If you're with a group that is passionate about this issue (or you're an individual/family looking to make a big impact), you might consider this path.  The greenhouses start at around $11,000.  Click here if you'd like to check 'em out.

And, if you want to give a gift (of any variety)...create an account here and then login here to design your gift.  Happy and healthy eating to everyone.  

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Chase Community Giving, Round Two: Our Pledge

Wednesday, 13 January 2010 00:02 by Eli Savit

As many of you know, this week marks the start of the final round of the Chase Community Giving Challenge--the largest social media voting competition in history. Thanks to all of our amazing supporters, The Generation Project outlasted over a half-million nonprofits around the country in Round One to win a $25,000 grant and a spot in the finals.

This time, though, the prize is much bigger: $1 million for the top vote-getter, and $100,000 for each of five runners-up.  Just like last time around, all the voting takes place on Facebook--and you can vote at the same address.  Voting starts this Friday, January 15th.  We hope you will support us!

Because we're a different kind of charity, we wanted to quickly share with you our unique plan for the Chase Million if we are lucky enough to win.  See, we're a new kind of charity--one that uses the ideas and passions of donors at all income levels to benefit low-income K-12 youth.  We exist to give children growing up in poverty the diverse educational opportunities they deserve, and the way we do that is by harnessing the diverse passions of our donors. And we think our unique giving model--where donors get to design the gifts they fund--is the future of philanthropy.

So, if we're lucky enough to win the Chase Million, we're not using it for overhead, or to "expand our operational capacity."  The money's going to go directly to children in low-income areas, and at the same time will be used to directly amplify donors' impact.  Here's our plan:

  • Ÿ-With the first $250,000, we will quadruple the impact of any new gift designed through The Generation Project, allowing donors to fund four opportunities for the price of one. For example, a donor who sponsors a debate team at one urban high school could sponsor four high school teams for the same price. 
  • -When the first $250,000 runs out, the next $250,000 will triple each new gift’s impact.  Donating a set of J.R.R. Tolkien books to a school library in Detroit?  With the matching fund, you could donate that same set of books to school libraries in Chicago and New York City as well!
  • -With the remainder of the $1MM, we will double each gift’s impact. Sponsoring a partial college scholarship for one kid?  Give before the money runs out, and you can sponsor two for the same price!
And how do you know all the money will be spent that way? We're totally committed to transparency, so here's our pledge: after every single phase in our program, we'll publish, on our website, a downloadable document that shows each gift and how the money was used to double, tripe, or quadruple it. We don't believe in just writing a check to charity and not knowing where your money goes, and we don't think you should vote for us without knowing how we'd spend that money either.
 
So, please vote starting January 15th.  A million dollars in low-income classrooms will go a long way, and your vote will help spark our revolutionary approach to philanthropy. And here's an inspiring video to prove it:

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Donor Spotlight: Marie' Digby Awards Guitar to Student Who Shares Her Passion

Tuesday, 15 September 2009 18:30 by Jessica Rauch

Today we're celebrating the launch of Marie' Digby's sophmore album, Breathing Underwater.  Marie', a huge supporter of The Generation Project since the beginning, has done a lot to spread the word about our organization and to support our start up efforts.  

Congratulations Marie'!!!  We are so proud of you!

It also seems fitting on this exciting occassion to highlight Marie's first donation through The Generation Project.  As one of our pilot donors this spring, Marie' designed and funded a songwriting contest for students in New York City.  Marie' was particularly touched by the lyrics submitted by Kevin, an eighth grader from the Bronx. She awarded him a brand new Martin guitar, similar to the one that helped her realize her passion for music when she was Kevin's age:

"I had been looking for ways to encourage children to turn to music when facing difficult times in their lives," Marie' told us.  "I am thrilled that The Generation Project finally gave me the chance to do that!  I was able to give away an acoustic guitar to a young songwriter.  This project is an amazing opportunity for anyone to give back to their communities in their own unique way." 


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What's an Education Without a Newspaper?

Wednesday, 12 August 2009 09:16 by Eli Savit
On Sunday, the New York Times--a publication to which I still subscribe in the hard copy, by the way--published yet another article on the impending death of newspapers.  The story focuses on Philadelphia, where the city's two major newspapers are embroiled in acrimonious bankruptcy proceedings that could theoretically sink both. Entitled "What's a Big City Without a Newspaper," the story is framed in terms of "when," not "if," taking for granted the proposition that several major cities will soon be without a major daily newspaper. 

A sense of inevitable doom hangs over the print journalism industry. Subscriptions and advertising revenue have plummeted, and nobody can figure out how to leverage newspaper websites into a viable revenue stream.  Unless some visionary gamechanger (Rupert Murdoch?) can figure out how to turn pageviews into cash, newspapers will continue to shrink until they fold altogether. And while there are some promising models of for-profit news-gathering websites (on Monday, the Times ran a feature on the Seattle Post-Intelligencer's resurgence as a website) most industry analysts predict that news-gathering will be severely curtailed, with many stories simply going uncovered for lack of resources. 

The impending death of newspapers presents a grave challenge for the next generation of Americans.   Inherent in our democratic system is an assumption that citizens can make somewhat informed political and electoral decisions.  But without an apparatus for news-gathering and fact-checking, citizens will either be misinformed or left in the dark on a number of issues--especially issues like local corruption.  As Thomas Jefferson once said: "Were it left for me to decide whether we should have a government without newspapers or newspapers without a government, I should not heistate a moment to prefer the latter."   Tomorrow's children--who are likely to be raised in a world without substantial news reporting--are likely to be a generation of stunningly ill-informed voters.  

But newspapers have tremendous value for kids well before they reach legal voting age, as they often provide young people with an initial window to the outside world.  Many newspapers are written at a 3rd-8th grade reading level, so newspapers are texts that even struggling readers can pick up and understand.  And the stories in local newspapers tend to pique kids' interests.  When I was teaching eighth grade in the Bronx, many kids would pick up the New York Post on the way to school and read it during their downtime, drawn in by the intensely local focus, the tabloid-esque headlines, and the sensationalistic stories.  Of course, the Post is not my newspaper of choice, nor would I consider it a paradigm of great journalism.  But the Post get my students reading, and it got them reading actual news, thus allowing them to become better acquainted with the world around them.  (Plus, their familiarity with the Post made my lessons on yellow journalism so much easier for them to understand).  

In addition to giving students easily palatable, interesting texts on subjects that actually matter, students can learn a tremendous amount by writing and publishing their own school newspaper.  When students emulate the ideal of journalistic objectivity that newspapers (theoretically) embody, they are learning to distinguish fact from opinion and news from propaganda.  This is a distinction that is blurred by the blogosphere and TV news channels, but one that old-fashioned newspapers--with their "news" and "opinion" sections--still technically make explicitly.  Of course, the demise of for-profit newspapers does not necessarily make school newspapers obsolete.  But it seems ludicrous to think that future students and schools will be particularly motivated to emulate an anachronistic form of communication.  Telegraph club, anybody?

On a personal level, the demise of print journalism is quite painful for me to watch, as so many parts of my own childhood were intricately shaped by newspapers.  In elementary school, I had my own paper route for the Ann Arbor News, and I would look forward to the end of my route each day when I could read the extra paper that the newspaper provided its carriers.  Perhaps because I was already so familiar with journalism, my favorite class in middle school was a journalism course in which seventh and eighth graders wrote, edited and published a deliciously irreverant publication known as the Tappan Tabloid.  Having been instilled at an early age with a love for newspapers, I stayed involved with journalism throughout my educational career, becoming an editor on both my high school and college papers.  When I taught in the Bronx, not only did I integrate newspapers into my curriculum, I also started a school newspaper club.  (Mimicking larger societal trends, perhaps, the publication started as a printed newspaper entitled "CIS 339 School Post," but has since become a web-only publication called The 339 Hardline).

Last month, the Ann Arbor News folded, leaving my hometown without a daily newspaper and dozens of little paperboys without an after-school job or an extra newspaper to read.  There's no easy way to fill the voids created by local papers. Some aspects of these publications were simply irreplacable, and our democracy is going to suffer until their news-gathering function, at least, can be rescued.  Insofar as newspaper affect eductation, it's ultimately up to the schools--and us as philanthropists--to ensure that at least some of the fundamental lessons that newspapers have provided do not fall by the wayside.

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